5 Analytic Tools to Measure Social Media Influence

Social media has evolved a lot over the past decade. Today web users, as well as businesses, are using the power of social media networks to put their word out there. Unfortunately, unlike your website, it is difficult to monitor your social media influence and evaluate what strategies are working the most for your business.

Some webmasters consider likes and re-tweets to monitor their influence on social media while other consider post reach as a deciding factor. Well, these factors can be used to evaluate your impact on social media platforms, but you still can’t figure out what tricks and strategies are working in your favor and what exactly your challenges are while promoting on social media.

Therefore, we have gathered a list of tools that helps you track your social media activities and understand what works for you and what doesn’t.

1. Klout

Klout is one of the best and most popular social media analytics tools. It helps you measure your impact on your followers through engagement on various platforms and know what they actually think about your brand.

Features:

• Klout is available as an extension for Chrome and Firefox and as a stand-alone website.
• Pulls statistics from different platforms including LinkedIn, Facebook and Twitter accounts.
• Offers a user-friendly interface and displays data in basic graphs, which makes it easy for webmasters to monitor their social media accounts.
• It rates your influence on a scale of 1-100. It measures how many followers you’ve influenced, how much you’ve influenced them and how valuable these followers are for your business.

2. Hootsuite

Hootsuite is an excellent tool that is available for free of cost. The tool helps you measure your influence by providing more than 30 different reports. Hootsuite is a great tool for beginners who are just trying their hands at social media marketing.

Features:

• Pulls data from different social media platforms such as Google+, Foursquare, WordPress, LinkedIn, Facebook and Twitter.
• It also comes with team management facility and proves to be extremely useful when you have a team handling your social media accounts
• It also allows you to create weekly reports.

3. Google Analytics

Google Analytics is yet another free tool offered by Google to help webmasters monitor their website as well as social media accounts. Google Analytics is one of the cheapest and the best way to track your social media success.

Features:

• Helps you monitor different social media networks such as Facebook, Twitter, LinkedIn, Google+ and much more
• You can also check which pages on your website are the most popular via landing pages.
• It also allows you to set up campaigns right within your Google Analytics account.
• Create and maintain reports that can be filtered and segmented to reflect your website requirements and needs.

4. Bitly

Bitly is a popular link shortener tool available for absolutely free of cost. It also allows you to monitor everything you share on different social media platforms.

Features:

• It allows you to integrate other paid management tool into Bitly and review data according to your requirements.
• Own, evaluate and determine your actively engaged followers across different platforms and devices.
• It also allows you to connect to the marketing cloud and target valuable followers.

5. Addictomatic

Addictomatic allows you to search a particular keyword and displays the results from only top social media networks in a single page.

Features

• Shows results via RSS from best sites around the web including search and news websites.
• Allows you to keep an eye on brand awareness and recent industry development.

You can also make use of analytic tools come built-in with various social media sites such as Facebook’s page insights and Twitter Analytics.